I've had the joy of working with Toby and Melanie Maloney over the past 20 years on many different projects... from mental_floss Magazine to Boxcast. Toby always wanted a candy bar brand, and now he has one!
Part of what I loved about the toby bar logo and packaging creative brief is that they wanted to create a mini-bar that is accessible for anyone- a simple joy that makes you smile. I think we achieved that with this simple clean feel that also nods to early Americana.
Right now, you can try a toby bar at select Cleveland Ohio retailers or at https://tobybar.com/. And they are delicious.