Held at the Merchandise Mart in Chicago annually, NeoCon is the world’s leading event for the commercial design industry. For exhibitors, the bar is high to attract the world’s architects and interior designers into their space with visually stunning displays and products. J+J Flooring Group chose Mandy Lamb Design to create an amazing space incorporating the products from their newest flooring collection, The Solar Study. Inspired by the power of the sun, Cyanotypes (an early form of photograph with a blue hue) were featured en mass complemented with a singular bright sign illuminated from within. The products installed on the floor were all shown in blue colorways, which was echoed in the strong blue variants within the cyanotypes shown on the wall. Three other artists collaborated with me to create the hundreds of prints, including Justin Kropp, Abi Ogle, and Roy Uptain.
With over 150 stores nationwide, Music & Arts was wanting to leverage their new brand identity in their retail packaging. A fun visual play between the artwork and bag itself garners a lot of attention from customers and passersby.
Identity for Ann Hurley, a color specialist for the carpet industry. Ombre airbrushed edges add a unique, unexpected touch.
It is always a great opportunity to build the brand of an event from the ground up. That was the case with Hospice of Chattanooga Foundation's new gala destination, Journey. My challenge was to evoke the elegance of Vintage Monte Carlo (2018's theme) while creating the building blocks for future Journey Events (2019: A Night at the Great Pyramids). Proud to play a part in the success of this event for a great cause!
As the largest provider of private music lessons in the country, it makes sense for Music & Arts to sponsor up and coming artists. This promotional invitation was an event at part of a collegiate Jazz Festival sponsored by the brand.
This brochure showcases J+J's new flooring collection, Form + Finish, which is inspired by Pewabic Pottery. I location scouted a new modern arts building on a college campus to use for the photoshoot, and created painterly glaze swatches which emulate the product designs for a visually rich effect. Work done as Design Director at © Widgets & Stone
Signage program for Children's of Alabama Health System and affiliate physician offices.
I have worked with the hilarious geeks at mental_floss for the past seven years or so. Their editors feed me jokes and I am the lucky one who gets to create t-shirt art out of them to sell at their online store and Amazon. This is the only time I have been able to incorporate a platypus in a design. Or Sir Francis Bacon for that matter. My "Heavy Metals" design has been one of their best selling items ever.
91 year-old reknown artist Marius Sznajderman has an amazing story to tell. He escaped the Nazis in Paris and became a critically-acclaimed set designer for New York's best theaters. The twisted tale told in this book chronicles his run-in with a swindling printmaker and rogue Salvador Dali reproductions, which became the subject and material for the collages showcased within.
For most people, November is a time to prepare for Thanksgiving and the holidays. For me it is time to batten down the hatches for Black Friday, Cyber Monday, and Holiday digital marketing for my retail clients. Smithsonian Magazine contacted me to create new Google Remarketing ads driving gift subscriptions. I was given Magazine covers as the only assets and created this campaign from scratch, including headline writing.
Ever thought about what presidents did before they were the President? The editors at mental_floss asked me to create fake business cards for these Presidents' somewhat surprising past jobs. Each was designed to fit authentically within the design norms of their day.
Entrepreneur Guru Shah decided to start a trucking company and got a deal on a bright yellow cab. To which I ask, why not make that a brand asset?
Creative Direction: Paul Rustand; Design: Mandy Lamb and Travis Hitchcock; Writing: Caleb Ludwick/26 Tools
Series of cookbooks promoting locally grown food distributed at farmers markets. The best part of this project was art directing the photoshoots because at the end of the day, we got to enjoy the result of all of the delicious recipes!
Creative Direction & Design: Mandy Lamb; Photography: Dotson Photography
My inner nerd rejoiced when the Benwood Foundation asked me to create a promotional poster for Ira Glass. I was lucky enough to have the opportunity to meet him in person and I was surprised the next day to find that he signed a poster for me backstage with complements on the design. Work done as Design Director at © Widgets & Stone
For their new Showroom at the Stockyards in west midtown Atlanta, flooring manufacturer Mannington asked me to create displays that honored this 100 year old family-owned business. Antique carpet beam ends and a hand-painted brick advertisement gave this adaptive reuse project an authentic feel while exposed neon is an unexpected cheeky touch in the kitchen. I also consulted with Corgan Associates for the overall design direction of the space.
Design & Creative Direction: Mandy Lamb, Designer: Travis Hitchcock, Production: Range Projects, Brian Burden
I designed this FSI circular for Music & Arts Nationwide Open House. Each ad was customized for stores all over the country.
Over a decade ago, I developed the branding for the iconic town of Alys Beach while at SlaughterHanson. I'm still proud to see the brand looking elegant today.
Gaining Ground was a local non-profit whose mission was to promote and elevate locally grown food. They worked a lot with farmers who have never marketed their offerings before and sometimes struggle to connect with shoppers at local farmers markets. In this program, each farm provided a recipe utilizing the seasonal produce they grow, which was then printed and distributed at market. Shoppers would collect the cards from each farm and enjoy a full seasonal recipe box at the end of the year. Work done as Design Director at © Widgets & Stone
I've created hundreds of eblasts and banners for the mental_floss store over the years. Here are a few of my favorites.
Mannington is a 100 year old family-owned but professionally-managed company. This book was released internally for the next generation of family members to become familiar with the brand, its products, and legacy within the flooring industry.
Design Direction: Mandy Lamb; Designers: Mandy Lamb, Stephanie Fast; Photography: Various; Writing: 26 Tools
Every year, tens of thousands of architects and interior designers from all over the world travel to Chicago's Merchandise Mart for NeoCon. Their expectation is experience the best of the architectural interior industry in a visually stunning way. I developed these displays for Mannington Commercial which were painstakingly created with 2"x2" squares of product samples, each color coded and mapped to create an overall image that relates to the product inspiration. They became quite the instagrammable moment, with viewers delighting in intricacy and complexity of each image. Work done as Design Director at © Widgets & Stone
I had the opportunity to transform a local free bi-yearly magazine into a visually rich publication showcasing local farmers, chefs, and food artisans. My original photography, especially on the covers, made it a delight when the new issues were released.
Creative & Art Direction: Mandy Lamb; Designers: Ben Dicks, Amy Trumball, Bryony Macintyre, Paul Rustand, Kerry O’Connor; Sam Marshall; Photography: Mandy Lamb
Book design for Food and Lifestyle Expert Chadwick Boyd's fabulous collection of recipes and entertaining tips, which was sold at media appearances and on Amazon.
Creative and Design Direction: Mandy Lamb; Design: Mandy Lamb, Stephanie Fast
With so many Architect and Designers reducing the office space used to store Product Binders, a comprehensive product catalog is a must for any architectural materials and finishes brand. This robust catalog included all patterns, color ways, performance technologies, and sustainability initiatives for Mannington Commercial's large product portfolio.
Design & Creative Direction: Mandy Lamb; Designers: Mandy Lamb, Amy Trumball
I enjoyed being senior designer on the Regions account while I was at SlaughterHanson. During the Regions/AmSouth merger, I worked with signage engineers and an internal client committee to create a new signage program to update all branches. I also had the opportunity to work on the branding and signage program for the sponsorship of Regions Park.
This high-end startup specialized in designing and producing exceptional quality cycling gear. Named after the WWI French Air Service squadron, the brand connected the feeling of cycling and flying.
Creative Direction: Mandy Lamb; Design: Mandy Lamb, Paul Rustand; Writing: Caleb Ludwick; Printing: Bennett Graphics; Photo Style Art Direction: Paul Rustand; Photography: Dotson Commercial
Identity for a high-end leather artisan. This identity has several forms, one main logo and a small simplified brand mark that is stamped inside all products.
J+J is a high quality manufacturer of flooring. They tapped me to redesign their existing space in the Merchandise Mart to showcase their carpet newest collection, Form + Finish, which was inspired by Pewabic Pottery. The space took on a sophisticated, industrial art studio look, from the black metal storefront to hung potters aprons. Custom tables fabricated by Range Projects showcased inset Pewabic tiles. This was a strong departure for the client compared to previous interiors, and received accolades from their sales force and clients alike. Work done as Design Director at © Widgets & Stone
Russel Hopper makes violins much the same way they were made 500 years ago. The identity I developed for him harkens back to his birthplace of Sullivan's Island, South Carolina, and includes his initials as part of his insignia. Each new violin he produces has the mark etched into the wood and letterpressed into the makers label.
Creating a signage program for a luxury community in the Florida Panhandle has a lot of detailed considerations. What materials are best in a hurricane-prone area? How will signage be lit to be helpful at night but not disturb endangered wildlife or create unnecessary light pollution? The signage for Alys Beach has been installed for a decade now, and has stood the test of time.
I was senior designer on the Regions/AmSouth Merger in 2007, when a large portfolio of disjointed card offerings needed to be unified. Working closely with a team at Regions, I created this suite within VISA standards which is still used today.
Node is a breakthrough technology platform that allows you to add a variety of sensors onto the same module to sense and measure everything from color, gas, temperature, humidity, etc. A new brand identity and brand architecture was needed to clarify the possibilities the module holds while giving each individual sensor sold separately an identity tied to the mother platform.
Creative Direction: Paul Rustand, Mandy Lamb; Design: Mandy Lamb, Paul Rustand, Brad Dicharry; Communication Strategy/Writing: Caleb Ludwick; Photography: Grant Dotson; Web Design: Tubatomic
While tinkering in his garage, Gordon Daily stumbled upon an elegant solution to streaming live video. His start up brand identity, however, was not so elegant, and didn't reflect the ease of using the product. The goal for the brand was to appear zen-like in its simplicity and appeal to a greater user audience outside of the tech geek niche.
Creative Direction: Paul Rustand; Design: Mandy Lamb, Amy Harmon, Tubatomic; Writing: 26 Tools
Alagasco was looking to communicate the environmental benefits of using gas vs. electricity. In Alabama, where electricity is generated mostly from coal, the difference is significant. It does literally cut your carbon footprint in half. This trade show display was utilized at multiple home shows and was incredibly successful. Attendees would fill out their information to generate a sales lead and in return a tree was planted. The result was they had to plant more trees than planned :)
One of my all-time favorite projects. Regions bank publishes a Social Responsibility Report every year to publish financials on community reinvestment. We had only 30 days from receipt of this project to files at the printer, and the client wanted to show a great variety in the different organizations they had given to over the past year. Marion Powers and I split up and traveled all over the 16 state footprint to art direct photographers documenting the different causes Regions had contributed to. It was a blast meeting so many different people, working with different photographers, and making this project happen in short order.
Imagine a fabric that is literally indelible. Even a sharpie can't leave a mark. That is what Momentum Textiles developed with Silica, a NeoCon Gold Award-Winning product. The ad so distinctly and quickly communicated this that it made a splash in the commercial textile industry.
Aquafil makes high-performance nylon used in a variety of manufacturing applications, from commercial carpet to car interiors. They were the first to create completely regenerated nylon 6 made from recycled fishing nets and post consumer recycled nylon. This ad was to promote their new recycled white nylon which can be dyed over and over again. One of my favorite headlines I've ever worked with, written by 26 Tools.
Creative Direction: Mandy Lamb; Design: Mandy Lamb, Paul Rustand; Writing: Caleb Ludwick/ 26 Tools
It can be hard to overstate the power of a beautifully crafted image, especially in the luxury real estate and vacation market. Photography by Maura McEvoy.
Beautiful backdrop created from perforated steel for the Healthcare Design show. The products showcased on the floor were inspired by a similar organic pattern. Fabrication by Range Projects.
This display explained the various waste post consumer waste streams used by this flooring manufacturer to make new products, from drywall and old tires to vinyl graphics and reclaimed VCT. Work done as Design Director at Widgets & Stone
Ads created pro bono to boost membership to the Birmingham Track Club. The goal was to attract more members who might initially feel intimidated to join the group.
When this sustainable manufacturer of recycled Nylon 6 fiber turned 16, they wanted a visually memorable invitation to send out to their clients in the carpet manufacturing community.
Creative Direction: Mandy Lamb; Design/Photography: Mandy Lamb, Travis Hitchcock
I love collaborating with clients, especially when they come to me with interesting ideas already! Atlanta Commercial Real Estate guru Sean Moynihan was looking for a way to communicate the value of renegotiating a new lease in the same space vs. moving. His idea of using legos as a data visualization tool made a compelling argument for the reader to consider.
Creative Direction: Mandy Lamb; Design: Mandy Lamb and Amy Harmon
A Step Ahead provides long-term, reversible birth control to any woman living in Southeast Tennessee* who wants it. For free.
Although they had successfully served many women in the community, they remained relatively unknown to the majority of the population who could benefit from their services. Until they tapped 26 Tools to create their first public campaign. I partnered with them to concept creative that communicated to one of the top benefits (besides effectiveness) that IUDs provide- you can forget about it.