Inspired by the peace and serenity she received when taking up birdwatching during the pandemic, Susan Vandergriff was struck with an idea- what if you could get birdseed delivered to your door that is custom-mixed to attract exactly the types of birds you want to see in your area? And from that, her business was born. A combination of a zen-like meditation dot, hand-drawn script, and ornithological illustrations reflect the happy, mid-century look that embodies this new unique brand.