Aquafil makes high-performance nylon used in a variety of manufacturing applications, from commercial carpet to car interiors. They were the first to create completely regenerated nylon 6 made from recycled fishing nets and post consumer recycled nylon. This ad was to promote their new recycled white nylon which can be dyed over and over again. One of my favorite headlines I've ever worked with, written by 26 Tools.
Creative Direction: Mandy Lamb; Design: Mandy Lamb, Paul Rustand; Writing: Caleb Ludwick/ 26 Tools